You want YouTube movies, Facebook posts, free promoting and repeat clients. The Wall Street Journal cites Nathan’s hotdogs as the perfect example of buzz advertising. Each yr, it holds an International Hot-Dog Eating Contest at its unique Coney Island location that pulls thousands of spectators. Naturally, the company offers free giveaways and special promotions to interact the neighborhood. Another instance is Hideaway Pizza, which delivers its pies in painted Volkswagen Beetles.
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